Z-Card Calendars

Art Direction and Graphic Design incorporated into the 2011 racing calendar design for Woodbine and Mohawk racetracks. The layout complimented the new colours and design of the 2011 racing programs to create a consistent branding for the horse racing fan.

Role:

• conceptualized and designed graphics, layout, iconography and typography
• specified unique colour coding to differentiate each racing breed and track
• designed calendar and colour theme for racing times held during day, night and special events
• sourced and edited photos for size, colour, removal of artifacts and addition of graphical elements
• prepared multiple versions for each type of racing at Woodbine and Mohawk racetracks