WEGZ Stadium Bar
Art Directed and designed the branding identity for use with all marketing materials.
As part of the Creative Services team at Woodbine Entertainment Group, I designed the branding visuals for a subsidiary property – WEGZ Stadium Bar.
The unique look of the facility supported the idea of visually interpreting an elevated experience above the average sports bar into an exciting and new place-to-be rising over the horizon.
Theme : experience the biggest and best sports entertainment facility in the city
Colours : red, blue and yellow/orange gradient (from logo), black and white
Design Tools : Adobe Illustrator, Photoshop, InDesign
- designing the interface and layout in Adobe Photoshop and Illustrator
- integrating and customizing final design
Pantone 7683 C
90, 59, 2, 0
18, 105, 176
Pantone 115 C
10, 20, 100, 0
233, 195, 0
Branding usage samples of print marketing materials.
Graphical elements were adopted to all internal signage and menus as well as special event marketing materials such as SuperBowl party tickets.