WEGZ Stadium Bar
Art Directed and designed the branding identity for use with all marketing materials.
As part of the Creative Services team at Woodbine Entertainment Group, I designed the branding visuals for a subsidiary property – WEGZ Stadium Bar.
The unique look of the facility supported the idea of visually interpreting an elevated experience above the average sports bar into an exciting and new place-to-be rising over the horizon.
Theme : experience the biggest and best sports entertainment facility in the city
Colours : red, blue and yellow/orange gradient (from logo), black and white
Design Tools : Adobe Illustrator, Photoshop, InDesign
Role included
- designing the interface and layout in Adobe Photoshop and Illustrator
- integrating and customizing final design
WEGZ Stadium Bar : Branding elements including building photo with tagline, logo and font styles
WEGZ Stadium Bar : Branding element building with tagline 'Bet - Bite - Play' (dark // light background)
Playing on the modern technological style established in the WEGZ logo, the addition of the tagline "Bet - Bite - Play" into the digital signage board reinforces the three main elements the facility offers in a modern, state-of-the-art entertainment facility.
Primary Font
Heading Font
