Unique Stainless Steel Ltd

Unique Stainless Steel Ltd. specializes in creating beautifully custom crafted products from stainless steel such as furniture, fireplaces and other home items and were looking to develop a branding strategy that would reflect and communicate their design philosophy to clients.

I began by first working from a hand drawn sketch provided by the client to develop and refine the final logo design that would look metallic with slightly bevelled edges. Logo design positions the overall brand as one with manufacturing precision, fabrication quality and excellence in detail & finishes.

Role included

• created logo and branding guide (colours, font usage, logo)
• designed and sourced printing of specialty business cards
• edited and optimized client product photos for website
• built responsive website with WordPress to allow client to upload new product photos
• added Google SEO optimization & Google Webmaster Tools integration throughout site
• offering web hosting services and support

Graphics

Final business card design includes a silver foil logo against a rich black background on the front. The back displays contact information against a stainless steel like gradient background.

Technologies Used