SOUL-dier of Positivity
Logo design for SICK Army Gear Merchandise for women.
As part of the women’s line of SICK Army Gear apparel I designed and art directed a graphical logo based on the theme “SOUL-dier of Positivity”.
The design was to convey the message of positivity while maintaining the SICK Army Gear brand by incorporating the ‘logo cross’ located within the abstract heart and also a key element along the shoulder with an abstract flame. The concepts of the heart and flame carried through the idea of positivity through love and passion with a modern, stylistic approach.
The design focused toward a female audience and was generated initially in two (2) combinations – white apparel with pink graphics and black apparel with purple graphics.
Role:
- conceptualized and designed graphical logo and typography
- illustrated main graphics and elements to share the essence of the main brand identity
- designed clothing merchandise graphic placement and colour themes
Primary Font
Stencil | 400 Weight
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Heading Font
Stencil | 400 Weight
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Body Font
Oswald | 400 Weight
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Web Body Font
Oswald | 300 Weight
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
PMS
CMYK
RGB
WEB
Pantone 526 C
67, 98, 5, 1
101, 51, 135
#653387
PMS
CMYK
RGB
WEB
Pantone 212 CVC
0, 83, 5, 0
213, 82, 148
#d55294
Merchandise
Examples of the logos on both light and dark clothing.
