HTML Email Campaigns

As part of the Creative Services team at Woodbine Entertainment Group, I art directed and designed HTML and CSS based template e-newsletters and advertisements which were promoted across various brands and events associated with Woodbine and Mohawk Racetracks.

Templates were designed with unified branding elements for the parent company and established subtle unique characteristics for each individual brand and target audience. Multiple versions were adapted to allow for flexibility in conveying single or multiple event and product messages per email.

Co-ordination with the internal web manager, IT, external agencies and online publications worked to deploy promotional html e-newsletters to audiences throughout the Greater Toronto Area and United States.

Role included

• designing the template graphics with Adobe Photoshop and Illustrator
• developed custom CSS styles for HTML templates
• designed HTML layouts in Adobe Dreamweaver and hard-coded in BBEdit
• optimized final graphics and templates to meet third party mailing company standards