Crystal Magic

Product photography and creation of sales sheet.

Crystal Magic is an industry leader in custom created laser etched crystal products. My role included updating the inventory photography and refresh their brand with a new design concept that uses key existing brand elements.

I photographed varied samples of their product line using both artificial and natural light sources with a focus on showcasing the clarity and beauty of the laser etched designs. Each piece was carefully captured to show how the designs ‘catch the light’ in as natural image as possible without distracting reflections and minimal digital post production.

The design of the sales sheet included integrating existing brand logo elements in the design. The crystal theme incorporated the logo’s graphic cube element and crystal cube photo backgrounds to act as a backdrop to showcase the product photography. The goal was to implement the design through to future print materials and website.

Sales Sheet Page

View individual pages of printed layout and design.

Product Photography

Cystal Magic product samples were photographed with a Canon 60D DSLR with 50mm and 70-300mm Canon lenses. Shot in both artificial and natural sunlight to highlight and enhance the engraved features of each product.

Even though each piece was carefully polished and air blown to remove dust particles, the final RAW files did require to be edited in post with Apple Aperture and Adobe Photoshop to remove any dust particles that settled during the shoot.

Technologies Used

Apple Aperture
Adobe Photoshop CC
Adobe InDesign CC
Canon 60D DSLR + 50mm, 70-300mm lenses

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