Bet It To Get It Branding
Art Directed the branding and creative design used for marketing campaigns with Woodbine and Mohawk Racetracks.
As part of the Creative Services team at Woodbine Entertainment Group, I designed the branding visuals for the Bet It To Get It branding initiative.
The art direction and graphic design incorporated one of the most common themes seen by the average horse racing fan – the betting (wagering) voucher – and use it as the grounding branding element.
Using a photographed betting voucher as the starting point, the look and feel was first developed in Adobe Photoshop to establish the subtle colours in the creases and folds. The photo was then redrawn in Adobe Illustrator to create a vector illustration to ensure the branding element maintain scalability and visual consistency across print and web-based media.
- designing the interface and layout in Adobe Photoshop and Illustrator
- addition of photography galleries and custom content throughout site