WEGZ Stadium Bar

Art Directed and designed the branding identity for use with all marketing materials.

As part of the Creative Services team at Woodbine Entertainment Group, I designed the branding visuals for a subsidiary property – WEGZ Stadium Bar.

The unique look of the facility supported the idea of visually interpreting an elevated experience above the average sports bar into an exciting and new place-to-be rising over the horizon.

Theme : experience the biggest and best sports entertainment facility in the city

Colours : red, blue and yellow/orange gradient (from logo), black and white

Design Tools : Adobe Illustrator, Photoshop, InDesign

Role included

  • designing the interface and layout in Adobe Photoshop and Illustrator
  • integrating and customizing final design
WEGZ Stadium Bar : Branding elements including building photo with tagline, logo and font styles

WEGZ Stadium Bar : Branding elements including building photo with tagline, logo and font styles

WEGZ Stadium Bar : Branding element building with tagline 'Bet - Bite - Play' (dark // light background)

WEGZ Stadium Bar : Branding element building with tagline 'Bet - Bite - Play' (dark // light background)

Playing on the modern technological style established in the WEGZ logo, the addition of the tagline "Bet - Bite - Play" into the digital signage board reinforces the three main elements the facility offers in a modern, state-of-the-art entertainment facility.

Primary Font
Heading Font
PMS
CMYK
RGB
WEB
Pantone 7683 C
90, 59, 2, 0
18, 105, 176
#1269b0
PMS
CMYK
RGB
WEB
Pantone 115 C
10, 20, 100, 0
233, 195, 0
#e9c300

Print Media

Branding usage samples of print marketing materials.

Graphics

Graphical elements were adopted to all internal signage and menus as well as special event marketing materials such as SuperBowl party tickets.

Technologies Used

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Acrobat

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