Turf Lounge – Branding and Marketing

As part of the Creative Services team at Woodbine Entertainment Group, I art directed and designed the branding visuals for a subsidiary property – Turf Lounge in downtown Toronto, ON.

The collection of advertisements evolved around both photography and created branding visuals that intermixed the elegant fine dining experience with investment metaphors familiar to the predominant Bay Street clientele.

A set of four distinct themes were used in marketing promotional materials throughout the GTA including back-lit posters in the PATH and print advertisements in magazines and newspapers.

  • Categories: Brand Identity / Graphic Design
  • Client: Turf Lounge (Woodbine Entertainment Group)
  • Design Tools: Adobe Photoshop, InDesign, Illustrator, Acrobat Pro
  • Media Ad Placement: Racing Program, Newspaper, Magazine, PATH (back-lit posters), posters, billboard, signage, website and email