Turf Lounge

Art Direction and creation of branded advertising campaign.

As part of the Creative Services team at Woodbine Entertainment Group, I art directed and designed the branding visuals for a subsidiary property – Turf Lounge in downtown Toronto, ON.

The collection of advertisements evolved around both photography and created branding visuals that intermixed the elegant fine dining experience with investment metaphors familiar to the predominant Bay Street clientele.

A set of four distinct themes were used in marketing promotional materials throughout the GTA including back-lit posters in the PATH and print advertisements in magazines and newspapers.

Role included:

  • art direction of photography shoot on-site with prepared menu items and other Turf Lounge related materials
  • post shoot photo correction and editing with Adobe Photoshop
  • graphic creation of ticket and beverage photo composites with Adobe Photoshop and Adobe Illustrator
  • refreshed of brand identity with new colour theme and copy directly reflected with each of the four (4) campaign concepts
  • creation of ad layout of various sizes for newspapers, programs, posters and large format printing with Adobe InDesign & Adobe Acrobat
Turf Lounge colour and black logo
Primary Font

Rotis Serif | 300 Weight

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Heading Font

Rotis Serif | 400 Weight

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Body Font

Rotis Serif | 300 Weight

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Web Body Font

Rotis San Serif | 400 Weight

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
PMS
CMYK
RGB
WEB
Pantone 1545 C
0, 53, 100, 72
102, 55, 0
#663700
PMS
CMYK
RGB
WEB
Pantone Black C
75, 68, 67, 90
0, 0, 0
#000000

Marketing Materials

View marketing creative as used for posters and print advertising.

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