S+A ‘Ride for Heart’ logo
Created a branded logo for Smith + Andersen participants in the Ride for Heart.
The Heart and Stroke Foundation runs an annual ‘Ride for Heart’ event and I designed a logo to be used for Smith + Andersen staff participants in the charity event.
The design included incorporating the graphic elements of the Smith + Andersen logo in a recognizable fashion and maintain the official wordmark as part of the design. Cycling and heart health were also prevalent in the theme in the form of an electrocardiogram readout.
The final design was an all white line drawing against a red t-shirt background. All S+A participants received t-shirts to wear and commemorate the event.
- Art directing the overall theme and concept
- illustrating the logo graphics with Adobe Illustrator
- co-ordinating with the Heart and Stroke Foundation representative to ensure all design specifications were met
- designed final design and layout for print on t-shirts