Designed infographics and diagrams used within presentations, proposals and promotional marketing materials for Smith + Andersen.
During my role as Art Director at Smith + Andersen, I had designed infographics to visually translate conceptual ideas, system diagrams, and data statistics. The graphics were used for marketing materials such as public presentations, awards submissions, and internal documentation. Upon sourcing all original images and illustrations, designs were manipulated to create custom vector graphics as well as creating composite images from photographs.
- designing custom graphics in Adobe Photoshop and Illustrator
- translating complex ideas and concepts into simple to understand diagrams
- develop a cohesive visual identity to be shared across presentational materials
- sourced photos, modified and designed illustrations to interpret chart data