Crystal Magic is an industry leader in custom created laser etched crystal products. My role included updating the inventory photography and refresh their brand with a new design concept that uses key existing brand elements.
I photographed varied samples of their product line using both artificial and natural light sources with a focus on showcasing the clarity and beauty of the laser etched designs. Each piece was carefully captured to show how the designs ‘catch the light’ in as natural image as possible without distracting reflections and minimal digital post production.
The design of the sales sheet included integrating existing brand logo elements in the design. The crystal theme incorporated the logo’s graphic cube element and crystal cube photo backgrounds to act as a backdrop to showcase the product photography. The goal was to implement the design through to future print materials and website.