Bet It To Get It Branding

Art Directed the branding and creative design used for marketing campaigns with Woodbine and Mohawk Racetracks.

As part of the Creative Services team at Woodbine Entertainment Group, I designed the branding visuals for the Bet It To Get It branding initiative.

The art direction and graphic design incorporated one of the most common themes seen by the average horse racing fan –  the betting (wagering) voucher  – and use it as the grounding branding element.

Using a photographed betting voucher as the starting point, the look and feel was first developed in Adobe Photoshop to establish the subtle colours in the creases and folds. The photo was then redrawn in Adobe Illustrator to create a vector illustration to ensure the branding element maintain scalability and visual consistency across print and web-based media.

Role included

  • designing the interface and layout in Adobe Photoshop and Illustrator
  • addition of photography galleries and custom content throughout site
Bet It To Get It : Adobe Illustrator vector based illustration for use across all media.

Bet It To Get It : Adobe Illustrator vector based illustration for use across all media.

Bet It To Get It : Betting voucher original photo serving as inspiration to a clean template.

Bet It To Get It : Betting voucher original photo serving as inspiration to a clean template.

Primary Font
Uptown font 700 weight
Heading Font
Uptown font 700 weight
Secondary Font

Trade Gothic | 400 Weight

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Body Font

Trade Gothic | 400 Weight

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PMS
CMYK
RGB
WEB
Pantone 7596 C
44, 67, 68, 39
106, 69, 60
#6a453c
PMS
CMYK
RGB
WEB
Pantone Black C
75, 68, 67, 90
0, 0, 0
#000000

Branding Samples

Marketing materials samples of Bet it to Get It campaign branding.

Technologies Used

Adobe Photoshop CC
Adobe Illustrator CC
Adobe InDesign CC

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