How will your website rank with the Google mobile-friendly update is the biggest questions being asked around the web today after Google announced that it will begin to favour ranking of websites based on their level mobile-friendliness.
If your website pages are legible and usable on mobile devices then Google will consider your website responsive and mobile-friendly and favour your search ranking over other websites that do not meet this new criteria. However, if your website pages are only designed for large screens or Flash based only animations then you may see a significant decrease in mobile search results. The main reason is simple – mobile users who are searching on mobile devices will receive search results most relevant to them, which of course are mobile-friendly websites. How does this effect desktop searches? Read on…
Short answer: No, its not the #mobilegeddon. Mobile-friendliness search rankings are simply to help mobile users have a better overall online experience without getting frustrated with websites that are not optimized for smaller sized screens and touch based interaction.
Long answer: Maybe – desktop users on the other hand should see little change in their overall search rankings, but the danger they may fall in are that as more and more people turn to mobile browsing as their primary method of consume online content and commerce, the greater the chance sites that are not mobile-friendly may lose these potential customers to competitor sites that are mobile-friendly. It is in the interest of increasing the overall audience where responsive, mobile-ready designs begin to become an important issue.
Google offers a very quick and simple Mobile Friendly Test to check indiviual pages for their levelo of “mobile-friendliness” and also offer suggestions on how to improve the pages.
For the last few years I have emphasized all my client websites be responsive and usable on mobile devices. Designing websites with modern up-to-date code (HTML5, CSS3, etc) and CMS solutions (WordPress) help meet current market and consumer trends in increasing mobile internet usage and ensures your online presence is viewable on as many devices as possible to reach all of your potential customers. Do you want your website to be ready for the mobile-friendly changes? Let me know how I can help.
You can read full details and information on the Google Webmaster Central Blog.
The SakurainHighPark.com website had gone over a major overhaul the past couple weeks and finally launched tonight!
This year has show a good number of media attention around the website which meant it was a good time to rethink the design to make it more responsive and mobile friendly. A new logo was created incorporating the cherry blossom for a warmer and more welcoming feel to the site visitor.
Overall the redesign included a refreshed interface with brighter, cleaner visuals and icons. Based on the excellent Enfold WordPress template and custom CSS code I updated the page sizing, theme colours and elements and used to full advantage the included page builder to create the accompanied pages for the various sections of the site.
I wanted to focus on the photography as much as possible in this new design. I included large slideshow based galleries for each Sakura Watch posting. All 2014 images were saved in 1920 x 1080 (HD resolution) sizes for better full screen quality when viewing.
The second important part of this design was maximizing ad placements for increased revenue potential. This meant finding a fine balance of placing the ads in a way that supports the page instead of overpowering it. The images are the true hero of the site and the layout reflects the weight of the images.
Future plans will include adding an online store and dedicated gallery spaces. What do you think of the new design? The homepage design is shown below – let me know your thoughts and suggestions!
In November 2011, the Daily Planet television show on the Discovery Channel held an impromptu design contest for viewers to send in their ideas for a logo badge on a new televised segment called “The Robogeddon“. The concept was to playfully incorporate the idea of how robots are continually beginning to infiltrate our daily lives and posing a possible threat to all humans in the form of an eventual robot uprising in the form of “the Robogeddon”.
This concept was completely illustrated from using Adobe Illustrator and a Wacom Intuos tablet and took inspiration from the old Ghostbusters movie logo as well as the blocky shape of classic ’60s era science fiction tv robots which at the time featured attenae, lights and dials. I chose to add a menacing expression and drew one leg of the robot to be stepping out from behind the barricade as as a clue to the impending robotic invasion! My design which aired during the show is shown below:
Though there was no official winner of the contest and the challenge to illustrate is always fun, I did find it interesting their final choice designed by their in-house designer has some similarities to my design. As the saying goes, ‘imitation is the sincerest form of flattery‘.
As part of the Creative Services team at Woodbine Entertainment Group, I art directed and designed HTML and CSS based template e-newsletters and advertisements which were promoted across various brands and events associated with Woodbine and Mohawk Racetracks.
Templates were designed with unified branding elements for the parent company and established subtle unique characteristics for each individual brand and target audience. Multiple versions were adapted to allow for flexibility in conveying single or multiple event and product messages per email.
Co-ordination with the internal web manager, IT, external agencies and online publications worked to deploy promotional html e-newsletters to audiences throughout the Greater Toronto Area and United States.
> Software : Adobe Photoshop, Adobe Illustrator and Adobe DreamWeaver
The art direction and graphic design incorporated one of the most common themes seen by the average horse racing fan – the betting (wagering) voucher – and use it as the grounding branding element.
Theme : experience the excitement and the thrill of live horse racing
Colours : tan/brown, beige, white
Design Tools : Adobe Illustrator, Photoshop, InDesign, DreamWeaver
Using a photographed betting voucher as the starting point, the look and feel was first developed in Adobe Photoshop to establish the subtle colours in the creases and folds. The photo was then redrawn in Adobe Illustrator to create a vector illustration to ensure the branding element maintain scalability and visual consistency across print and web-based media.
Font usage also reflected the theme through both colour, stamp-look styling of the original voucher and carried through with catch phrases that emphasized ‘the thrill’ of live racing.